Business or project name:

Main contact person:

Email address:

Phone number:

Website or social media links:

Is this a new brand or a rebrand?
New brandRebrandingI only need a logoI already have branding but want to improve or expand it

What is your brand’s mission:

What is your vision for the future:

List 3 to 5 core values that represent your brand:

If your brand were a person, how would you describe its personality:

Who is your ideal customer or audience:

What problem does your brand solve for them:

How do you want people to feel when they interact with your brand:

List 2 to 5 competitors:

What do you like or dislike about their branding:

What makes your brand unique or different:

Colors you love:

Colors you want to avoid:

Font or typography preferences:

Visual style you’re drawn to:
MinimalistFun and colorfulElegant and sophisticatedOrganic / naturalTechy / futuristicRetro / vintageOther

Examples of branding you like (paste links):

Upload example files (optional):

Do you currently have a logo?
YesNo

Upload your logo:

Do you have a brand style guide or palette?
YesNo

Upload your style guide:

Anything to keep from current branding:

Main goals for this branding project:

Where will this branding be used:
Social mediaWebsiteBusiness cardsPrinted materialsPackagingMerchandiseOther

Elements or styles you do NOT want:

Words, symbols, or messages to express:

Anything else we should know:

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